Case Study: SpellRead Product Redesign
Client: Kaplan, Inc.
Complete redesign of reading-intervention product, including identity, textbooks, flash cards, kit boxes, and PD materials. American Inhouse Design Award-winner, Logo Design.
“[We] acquired a reading intervention product that had been developed by a mom-and-pop organization... It had not been created with design and mass usability in mind. Maurice took this program and rendered it nearly unrecognizable from before we acquired it... The key to the program's success — and to Maurice’s skill — is the emphasis on what is functional. His work will help to ensure that this very important program can be easily adopted and used to help non-readers become readers.”
Executive Director, AP Curriculum & Assessment
The College Board
Collaborated with curriculum editors to improve usability of pedagogical content and teacher training materials
Teacher card kit + flash cards
Student card kit + flash cards
Reading-intervention product flash cards
Student progress award certificates